Also for the Awards 2021, jury members received shortly before the deadline loads of CDs from some labels, which were probably meant to be ‘submitted’ to the ICMA. But this is due to the unfortunately still widespread misconception that labels must ‘submit’. Wrong! We can see that many people did not read and understand our guidelines.
We, the jury, nominate on the basis of what we have reviewed during the year. This means that the labels should send us the CDs in time at the release date or even better before, so that we can possibly prepare a review.
This is mentioned under Categories and rules:
VERY IMPORTANT ADVICE
PLEASE, DO NOT WAIT UNTIL THE VERY LAST DAYS.
SEND THE CDs/DVDs AS SOON AS THEY ARE RELEASED, OR EVEN BEFORE.
THIS INCREASES YOUR CHANCE FOR REVIEWS IN OUR MEDIA AND SUBSEQUENTLY FOR BEING CONSIDERED FOR THE AWARDS.
YOU DO NOT SPECIFICALLY HAVE TO MENTION ICMA WHILE SENDING RELEASES. WE CONSIDER ALL THE RELEASES WE GET DURING THE COURSE OF THE YEAR AS ELIGIBLE. THE JURY ALONE FIXES THE CATEGORIES.